I want my MTV, Meow TV

22 May
The Meow Mix cat food company said Tuesday it is launching a new TV program for "cats and the humans they tolerate," littered with scenes of squirrels, cat poetry, and lots and lots of cats. "We're out to change America," purred Richard Thompson, the chief executive of Secaucus, New Jersey-based Meow Mix. "Cats are hiding in homes and dogs are out on the street causing trouble. We're going to bring cats to the forefront." Titled "Meow TV," the half-hour program will premiere May 30 on the Oxygen cable channel, and will run several more times throughout June, Thompson said. Another 30-minute program is scheduled to air in the fall. (Read More)

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