No Surprise

25 Jan

This comes as no surprise, but web users do not know the difference between sponsored and non-sponsored results on search engines:

Only one in six users of internet search engines can tell the difference between unbiased search results and paid advertisements, a new survey finds.

The Pew Internet and American Life Project reported Sunday that adults online in the United States are generally naive when it comes to how search engines work.

The major search engines all return a mix of regular results, based solely on relevance to the search terms entered, and sponsored links, for which a website had paid money to get displayed more prominently.

Link: Wired News: Users Confuse Search Results, Ads

Read and post comments | Send to a friend

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: